Assessment Criteria

Each candidate will evaluate and reflect on the creative process and their experience of it.
Candidates will evaluate their work electronically. The format of the evaluation has some flexibility
and its form can be negotiated between teacher and student: it may take place with individual
candidates or with the production group as a whole, or each individual candidate or production
group may make a formal or informal presentation to the whole class.
The questions that must be addressed in the evaluation are:

In what ways does your media product use, develop or challenge forms and conventions of real media products?
How effective is the combination of your main product and ancillary texts?
What have you learned from your audience feedback?
How did you use new media technologies in the construction and research, planning and evaluation stages?

Level 1 0–7 marks

• There is minimal understanding of the forms and conventions used in the productions.
• There is minimal understanding of the role and use of new media in various stages of the production.
• There is minimal understanding of the combination of main product and ancillary texts.
• There is minimal understanding of the significance of audience feedback.
• There is minimal skill in choice of form in which to present the evaluation.
• There is minimal ability to communicate.
• There is minimal use of digital technology or ICT in the evaluation.

Level 2 8–11 marks

• There is basic understanding of the forms and conventions used in the productions.
• There is basic understanding of the role and use of new media in various stages of the production.
• There is basic understanding of the combination of main product and ancillary texts.
• There is basic understanding of the significance of audience feedback.
• There is basic skill in choice of form in which to present the evaluation.
• There is basic ability to communicate.
• There is basic use of digital technology or ICT in the evaluation.

Level 3 12–15 marks

• There is proficient understanding of the forms and conventions used in the productions.
• There is proficient understanding of the role and use of new media in various stages of the production.
• There is proficient understanding of the combination of main product and ancillary texts.
• There is proficient understanding of the significance of audience feedback.
• There is proficient skill in choice of form in which to present the evaluation.
• There is proficient ability to communicate.
• There is proficient use of digital technology or ICT in the evaluation.

Level 4 16–20 marks

• There is excellent understanding of the forms and conventions used in the productions.
• There is excellent understanding of the role and use of new media in various stages of the production.
• There is excellent understanding of the combination of main product and ancillary texts.
• There is excellent understanding of the significance of audience feedback.
• There is excellent skill in choice of form in which to present the evaluation.
• There is excellent ability to communicate.
• There is excellent use of digital technology or ICT in the evaluation.

Media/Film/Television

Level 1

• Work likely to be unfinished.
• There is evidence of minimal ability in the creative use of any of the following technical skills:
• the ability to hold a shot steady;
• framing a shot appropriately;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set;
• selecting mise-en-scène;
• editing so that meaning is apparent to the viewer;
• using varied shot transitions, captions and other effects selectively and appropriately;
• using sound with images and editing appropriately.
• Where a candidate has worked in a group, there is only minimal evidence of a contribution to
• construction.

Level 2

• There is evidence of a basic level of ability in the creative use of some of the following technical
• skills:
• holding a shot steady, where appropriate;
• framing a shot, including and excluding elements as appropriate;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set;
• selecting mise-en-scène including colour, figure, lighting, objects and setting;
• editing so that meaning is apparent to the viewer;
• using varied shot transitions, captions and other effects selectively and appropriately for the task set;
• using sound with images and editing appropriately for the task set.

Level 3

• The candidate is expected to demonstrate proficiency in the creative use of most of the following
• technical skills:
• holding a shot steady, where appropriate;
• framing a shot, including and excluding elements as appropriate;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set;
• selecting mise-en-scène including colour, figure, lighting, objects and setting;
• editing so that meaning is apparent to the viewer;
• using varied shot transitions, captions and other effects selectively and appropriately for the task set;
• using sound with images and editing appropriately for the task set.
• Where a candidate has worked in a group, a proficient contribution to construction is evident.

Level 4

• The candidate is expected to demonstrate excellence in the creative use of most of the following
• technical skills:
• holding a shot steady, where appropriate;
• framing a shot, including and excluding elements as appropriate;
• using a variety of shot distances as appropriate;
• shooting material appropriate to the task set;
• selecting mise-en-scène including colour, figure, lighting, objects and setting;
• editing so that meaning is apparent to the viewer;
• using varied shot transitions, captions and other effects selectively and appropriately;
• using sound with images and editing appropriately for the task.
• Where a candidate has worked in a group, an excellent contribution to construction is evident.